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Nescafé Dolce Gusto announces new local partnership with Groupe SEB

Nescafé Dolce Gusto today announced a new partnership with Groupe SEB, the world reference in small domestic equipment, which will see Groupe SEB distribute Nescafé Dolce Gusto coffee machines in Australia and New Zealand for the first time.


The partnership is expected to bring exciting innovation in portioned coffee to retail partners and coffee drinkers, further strengthening the presence of the Nescafé Dolce Gusto brand locally.

Nestlé Oceania General Manager Coffee and Dairy Martin Brown said:

“We’ve long admired Groupe SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is very exciting.

“We look forward to sharing further details of this partnership and together driving a strong and sustainable expansion in the portioned coffee category.”

Groupe SEB are Nescafé Dolce Gusto’s biggest machine partner globally, with a strong relationship spanning 17 years since the system’s inception. Groupe SEB has a significant local and global presence due to its great brand portfolio, which includes international brands such as Tefal, Krups, WMF, and All-Clad. With more than 165 years of history, Groupe SEB has become the ideal household companion, transforming the daily lives of billions of consumers worldwide.

Groupe SEB Managing Director, Australia & New Zealand Joe Tizzone, said:

“We are delighted to announce our partnership with Nescafe Dolce Gusto in Australia and New Zealand. Our two companies have enjoyed tremendous global success with an ongoing collaboration spanning a remarkable 17 years, so it made perfect sense for us to nurture this synergy on a local level. On one hand, Nestle has long been an iconic household name, while Krups is an emblematic brand with a strong expertise in the coffee experience.

We felt this would be an excellent match as soon as we started communicating with the local team. We look forward to working closely with Nescafe Dolce Gusto to bring both retailers and consumers exciting and innovative products that we know will undoubtedly win the hearts of all, as we make a lasting impact on coffee enthusiast and households across Australia and New Zealand.”

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