When you think of Uncle Tobys you probably think of health, good nutrition, sun, surf and a vitality for life. That’s because that’s exactly what we stand for. Since milling the first oats back in 1893, with the first Uncle Tobys Oats product introduced to the market by Clifford Love and Co, we’ve entered the homes and hearts of Australian families fuelling them with wholesome energy from our home-grown oats.
Following the gold rush in Australia, two brothers Leonard and George Parsons left England and started manufacturing John Bull Oats in Melbourne. In 1861 the Uncle Tobys Company was born, originally under the name of Parsons Bros.
In the 1970’s more women started entering the workforce, meaning they had less time to prepare food for their family. With more dual-income families in Australia, the market saw a significant increase in the consumption of packaged convenience foods. It was at this time that Uncle Tobys launched our first muesli bar, the Crunchola Bar (1976). Throughout the next decade we continued to launch all kinds of new products: Uncle Tobys Le Snak, Uncle Tobys Roll-Ups, Uncle Tobys Yoghurt muesli bars, Uncle Tobys Oat Bran, Uncle Tobys Vita brits, Muesli and so much more.
Healthy eating, supported by an active lifestyle, makes for a happier life. By continuing to serve families, communities and our farmers, we remain committed to the health and happiness of future generations of Australians by developing cereals and snacks that deliver a good balance of taste and nutrition.
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