Australia’s favourite lolly brand Allen’s has announced an exciting new taste, turning its iconic Snakes Alive lollies sour with the launch of Allen’s Sourz Snakes Alive.
The new snakes will be soft, juicy and stretchy, like the original Snakes Alive lolly, but surprise taste buds with a sensational sour twist.
The much-loved Snakes Alive flavours; zesty lemon, luscious strawberry, juicy blackberry, tasty pineapple and sweet apricot will remain, but have been transformed with a sour coating, creating a bold and fun flavour experience.
Nestlé Head of Marketing Confectionery Joyce Tan said: “Snakes Alive are a long-time favourite with lolly fans, so we have combined this with the power of sour to blow Aussies away with these tasty new lollies.
“We can’t wait to see lolly lovers nationwide pull their best sour face when they try the new Sourz Snakes Alive – we’re sure they’re going to be a huge hit.”
The new Allen’s Sourz Snakes Alive is RRP $2.95 and will be available exclusively in Woolworths nationwide this month.