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Feb 27, 2020


Allen's launches the purr-fect treat

For the first time ever, Allen’s Black Cats lollies will be sold in their own bag
Allen's Black Cats

Aniseed lovers across the country are about to have their prayers answered, as the team at Allen’s have today announced they will be bringing the famous Black Cats lollies to shelves in their very own bag on the 3 March 2020.

Over the years, the classic Aussie treat has developed a cult following with Black Cats fans taking to social media and lobbying for the lolly to take centre stage. The Allen’s team has finally responded to the rallying cry by creating Black Cats to be enjoyed in their own bags.

To honour those that relentlessly tweeted, emailed, took to Facebook and Instagram, and sparked the national move to the delight of all Black Cats Lovers, the team at Allen's has inducted them into the Black Cats Gang. A special club that’s open to the 150 fur-midable trailblazers, the ‘gang’ will be celebrated by way of a limited edition bag featuring the names of the lolly heroes. They will also receive exclusive Allen’s Black Cats memorabilia including bespoke pin badges, stickers, pop sockets and personalised bags of Black Cats as a token of their services to Australian aniseed lovers.

Allen’s Black Cats personalised bags

One of the leading members of the Black Cats Gang is Beau Ryan, former professional rugby league footballer and media personality. Ryan commented: “I’ve always been a part of the special few who truly appreciate Allen’s Black Cats. I was stoked to join the movement to hero these classic lollies and come together as a community of Black Cats lovers who just want to enjoy our favourite treat in its own bag. Thankfully, Allen’s has heard us and given us the holy grail. We’re over the moon - the paws-abilities for the Black Cats Gang are endless!”

Nestlé Head of Marketing Confectionery Joyce Tan said: “The mouth-watering aniseed flavoured jellies, Allen’s Black Cats, have been a fan favourite since they were created back in 1961. They are, without a doubt, the number one lolly that fans have wanted in solo packs. We’ve followed the social media movement that has connected aniseed lovers nationwide, creating a unique community that are mighty, loyal and passionate about their lollies. We’ve heard their cries and are honoured to give the Black Cats Gang and all Black Cats lovers across the country what they’ve asked for.”

Allen’s Black Cats (RRP $2.95) will be available in Woolworths on 4 March 2020. 

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