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Australia may have the reputation as a nation of swimmers, but statistics show that the number of Australians swimming regularly fell 30% in the past decade. In addition, nearly 5% of adults can’t swim at all.

Today’s launch of SWIMS 4 ALL, supported by Olympic swimmers, Cate and Bronte Campbell, marks the roll out of an expanded national program to address such statistics.
Developed by the Uncle Tobys team in partnership with the Royal Life Saving Society Australia, SWIMS 4 ALL, is supporting a variety of swimming programs for Australians of all ages. It’s designed to promote access and inclusion to get more Aussies active, having fun and growing their confidence in the water.
According to Justin Scarr, CEO of Royal Life Saving, the program meets the pressing need to get more Australians swimming with confidence.
“SWIMS 4 ALL gives us the ability to run more programs targeting more Australians in local and community swimming pools throughout the country,” said Mr Scarr. “That translates directly to boosted water safety and confidence levels, including in inland and regional areas where swimming proficiency can be lower than in metropolitan and coastal areas.”
The program supports learn-to-swim and aqua fitness classes, recreational water opportunities and support for the most vulnerable communities. Olympic swimming gold medallist and Uncle Tobys ambassador, Cate Campbell, highlights that it is not just children who will benefit.

“We’re privileged to be part of a program that’s about giving more people the chance to experience the simple joy of being in the water, including older Australians who need a health and confidence boost or people who just haven’t had the opportunity to learn to swim.”

“Swimming and having access to the water has been an integral part of mine and Bronte’s lives growing up.  Unfortunately that’s not the case for everyone, which is why Australia needs a program like this,” she said.
Uncle Tobys Business Manager, Lisa May, said, “Uncle Tobys is all about providing good energy to fuel active, healthy lifestyles and swimming has been part of our heritage for more 30 years. SWIMS 4 ALL has been launched to encourage Australians of all ages to get into the water and enjoy it.”

To get involved in SWIMS 4 ALL, the Uncle Tobys team and Royal Life Saving are calling on all Australians to visit their local pool or aquatic centre. To find out more about the SWIMS 4 ALL Visit