Our work with R U OK?

We’re proud to support national suicide prevention charity, R U OK?, encouraging people to engage in meaningful conversations with friends, family, colleagues and loved ones.

KitKat and Nescafé are the official Chit-Chat and Cuppa partners of R U OK? respectively, helping encourage more Aussies to ask this potentially life-changing question.

KitKat: R U OK? Chit-Chat partner
KitKat has been the official R U OK? Chit-Chat partner since 2020, calling on Australians to ‘have a break’ and ask, ‘Are you OK?’. Each year, KitKat supports R U OK? with a limited edition R U OK? branded 4-finger KitKat, which features a dedicated space to write messages to those you care about and ask ‘Are you OK?’.
 

Nescafé: The Cuppa partner of R U OK? 
Nescafé has partnered with R U OK? as their official cuppa partner. This partnership aims to inspire people to use everyday moments over a cup of Nescafé coffee to start a conversation that could make a difference.

By asking, "Are you OK?", Nescafé and R U OK? aim to transform these coffee moments into opportunities for meaningful conversations.

To mark the collaboration, Nescafé launched bespoke R U OK? packaging on select products, featuring the four steps of an R U OK? conversation – Ask, Listen, Encourage action and Check in.

Bringing R U OK? to regional communities around Australia
Together, KitKat and Nescafé sponsor the R U OK? Conversation Convoy, which takes the R U OK? message around Australia to help more people ask, ‘Are you OK?’ – any day.

Reaching rural and regional communities, the Conversation Convoy aims to raise awareness of support services across the country and give more Australians the confidence to support those who are struggling.