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VITAL PROTEINS and Jennifer Aniston Expand Global Presence in Australia!

Jennifer Aniston CCO of Vital Proteins

VITAL PROTEINS, America’s leading collagen brand1, is launching in Australia. Jennifer Aniston joined the VITAL PROTEINS team as Chief Creative Officer, putting her take on new product innovations and overall brand strategy. 

Aniston has incorporated VITAL PROTEINS into her daily routine since before 2016 and looks to her own experiences with collagen to help build greater awareness around its benefits.

Vita Proteins Product Range

VITAL PROTEINS Founder, Kurt Seidensticker has said: “We’ve all watched Jen live a life that prioritises wellness from the inside-out, which she attributes in part to her belief in VITAL PROTEINS, making this partnership so unique and, more importantly, authentic. We have teamed up together to inspire the world to live healthy, and more vibrant lives.”

VITAL PROTEINS Chief Creative Officer and ambassador, Jennifer Aniston said: “Collagen is the glue that holds everything together. I've always been an advocate for nourishing your wellness from within, which is why I started using VITAL PROTEINS so many years ago.”

Collagen helps support the health and integrity of the body’s tissues, especially in muscles, tendons, bones, joints and skin. As the human body ages, it becomes less efficient at producing collagen, which is the most abundant protein in the body2 and provides the building blocks to support the structural framework that holds everything together.

Each VITAL PROTEINS product provides approximately 10g collagen per recommended serving. VITAL PROTEINS can be simply added to a favourite hot or cold drink or combined with your food. 


Launching in Australia with five collagen products, the VITAL PROTEINS range includes:

VITAL PROTEINS Collagen Peptides Powder 284g 
Made from a high-quality bovine source, this Collagen Peptide powder is unflavoured. Just one scoop provides 10 grams of collagen peptides, which can be taken any time of the day by adding to hot or cold drinks or your favourite recipe. RRP: $39.953

VITAL PROTEINS Collagen Peptides Powder is also available in 20 x 10g sachets for easy convenience when on-the-go. RRP: $44.953

VITAL PROTEINS Marine Collagen Peptides Powder 221g
Made from a high-quality white fish scales, this Marine Collagen Peptide powder is unflavoured. Just two scoops provide 12 grams of collagen peptides, which can be taken any time of the day by adding to hot or cold drinks or your favourite recipe. RRP: $52.953

VITAL PROTEINS Collagen Creamer Vanilla Flavour 300g
Our Collagen Creamer gives a delicious boost of collagen and vanilla flavour to any cup of hot coffee or hot tea. Each serve (two scoops) provides 10 grams of collagen to your diet. Made with coconut milk powder, this creamer can be enjoyed at home or on-the-go. RRP: $39.953

VITAL PROTEINS Collagen Creamer Coconut 293g 
Our Collagen Creamer gives a delicious boost of collagen and coconut flavour to any cup of hot coffee or hot tea. Each serve (two scoops) provides 10 grams of collagen to your diet. Made with coconut milk powder, this creamer can be enjoyed at home or on-the-go. RRP: $39.953

Consume VITAL PROTEINS Collagen as part of a healthy balanced diet containing a variety of foods.

VITAL PROTEINS is launching in Australia exclusively instore in Priceline Pharmacy

For further information on the benefits of collagen and the full VITAL PROTEINS range, please visit www.vitalproteins.com.au.


About VITAL PROTEINS
VITAL PROTEINS was founded in 2013 by Kurt Seidensticker on the belief that collagen nutrition is an important part of maintaining overall health. In just eight years, VITAL PROTEINS has become the leading collagen brand in America, creating a movement that excites consumers to take control of their wellness journey. VITAL PROTEINS products contain high quality bovine or marine collagen sources. Get the most out of every day through collagen-based nutrition that promotes overall wellness from the inside out. For more information, please visit www.vitalproteins.com.au

 

References:  
1. Spins Scan Data 52 weeks ending 11/28/2021 for the Natural Enhanced Channel 
2. ScienceDirect, Volume 277, Issue 6, 8 February 2002, Pages 4223-4231 
3. The RRP is a recommended price only. There is no obligation to comply with the recommendation and retailers are free to set their own resale price.