This Heart Week (4–10 May), UNCLE TOBYS is putting a spotlight on Gen Z heart health after new survey data revealed only 14% of Gen Z1 are prioritising heart health and cholesterol as a top health priority.
Gen Z are the least likely2 generation to take preventative steps to support their future health and wellbeing (25%, compared with 36% of Millennials, 37% of Gen X and 45% of Baby Boomers). Encouragingly, nearly two-thirds (64%) say they’re willing to make small, lifestyle-fit changes to support their health3.
To help make those changes easier, UNCLE TOBYS has teamed up with breakfast-culture icon Breakfast Shirts, launching a limited-edition shirt designed to keep heart health front of mind – right when you’re pouring your morning bowl - with all proceeds donated to the Heart Foundation.
Heart disease remains the second biggest killer in Australia4, despite many cases being preventable. The Heart Foundation recommends simple steps to support heart health, like eating oats for breakfast.
UNCLE TOBYS Marketing Manager Kimberley Finsten said, “Oats are naturally good for your heart, thanks to beta-glucan, a fibre that helps lower cholesterol5. Heart Week is a great reminder that something as simple as choosing heart healthy options as part of your breakfast routine, can help set you up for the long term.”
Heart Foundation Senior Manager of Healthcare Programs Natalie Raffoul, said “Prioritising heart health doesn’t have to be complicated, it’s about simple, sustainable habits you can fit into everyday life - like moving more, eating well and knowing your numbers.”
The Heart Foundation recommends simple steps to support heart health:
- Move more every day: Aim for at least 30 minutes of moderate activity, such as brisk walking.
- Include strength-based workouts: Strength or resistance training can help reduce the risk of cardiovascular disease and support healthy blood pressure and cholesterol.
- Follow a heart-healthy eating pattern: Choose a wide variety of foods, rich in wholegrains, fibre, vitamins, minerals and healthy fats. Starting the day with a bowl of oats is an easy win.
- Know your numbers: Being aware of key health markers like blood pressure, cholesterol and blood sugar can help detect heart disease early.
UNCLE TOBYS x Breakfast Shirts limited-edition shirts are available from 4 May at breakfastshirts.com. Heart Week is Australia’s national heart health awareness campaign and runs from 4–10 May 2026. To find out more visit https://www.heartfoundation.org.au/heart-week.
1YouGov UNCLE TOBYS Heart Health Research, conducted on 16th April 2026, sample size was 1020 adults. The survey was carried out online, the figures have been weighted and are representative of all Australian adults (aged 18+)
2YouGov UNCLE TOBYS Heart Health Research, April 2026
3YouGov UNCLE TOBYS Heart Health Research, April 2026
4Australian Bureau of Statistics and Heart Research Australia
52 servings of UNCLE TOBYS Oats (3g of beta-glucan) daily helps lower cholesterol with a healthy, low saturated fat diet.
6This Heart Week the Heart Foundation is encouraging people to start a conversation about heart health - if you're 45 years and over, book in a 20min Medicare Heart Health Check with your GP.
