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Nescafé introduces premium Espresso Concentrate

Global first as iced coffee consumption grows

Nescafé introduces premium Espresso Concentrate

This month, the team behind Nescafé launches NEW Nescafé Espresso Concentrate – designed to bring barista-style personalised iced coffees to Australian homes.

With one third1 of Aussies enjoying iced coffee all year round (and growing2) - Nescafé Espresso Concentrate is set to expand the category and make cold coffee more accessible.

Created with a premium blend of selected coffee varieties, roasted and brewed using Nestlé’s proprietary technology to deliver a rich and bold taste, Nescafé Espresso Concentrate boasts the flavour of freshly made café iced coffee – with no barista skills required. 

Coffee lovers can now customise their drinks at home by simply adding a shot of Nescafé Espresso Concentrate to their preferred milk to create a creamy iced latte, mixing it with water for a robust long black, or combining it with lemonade or tonic for a refreshing twist. 

Nestlé General Manager Coffee and Dairy Martin Brown said “As Australia’s largest in-home coffee brand3, Nescafé is always innovating and looking for ways to create great tasting coffee experiences for Aussies. We are excited to be the first country globally to launch Nescafé Espresso Concentrates, especially at a time when cold coffee consumption is growing locally, particularly among Gen Z who tend to start their coffee exploration with iced options. 

“These products are convenient, customisable and affordable, bringing premium cold coffee experiences into the home.”

Nescafé Espresso Concentrates launch this month in major retailers nationwide, available in two variants: Sweet Vanilla, for a touch of flavour, and Espresso Black, for a rich and smooth coffee. RRP $11.

1FiftyFive5 Nestlé Coffee Study, October 2023, 3,660 respondents
2Weekly consumption of iced/ cold coffee has grown from 23% in 2019 (2,006 respondents) to 32% in 2023 (3,660 respondents), FiftyFive5 Nestlé Coffee Study, October 2023
3Latest 52 weeks to 21/04/24, Sales Value, Circana