What better place to host a taste test for an orange Snakes Alive than in Orange, NSW?
Allen's has partnered with lolly enthusiast and Aussie comedian, Tanya Hennessy to host the taste test in Orange on March 1st. Tanya invites Aussies to try the new flavour, saying, "It's no secret I'm a big Allen's fan, but even I was surprised to find out the orange Snakes Alive is apricot flavoured. After tasting a new flavour, I can't wait to see what my fellow lolly lovers think and hope they love it as much as I do!"
As it turns out, Tanya wasn’t the only one to feel this way, with research showing 84% of Aussies didn’t know the orange snake was apricot flavoured.
Echoing this sentiment, Allen’s fans took to social media to express their surprise, saying, ’Did YOU know that the ORANGE ALLEN’S SNAKE IS… APRICOT FLAVOUR?!? 🤯’
Nestlé Head of Marketing Confectionery, Melanie Chen said, “Our orange snake has been a hot topic amongst Allen’s fans for years. As it ranks as the least popular flavour, we’ve listened to our loyal fans and have been working hard to perfect the flavour for our passionate lolly lovers, and we can’t wait to hear their feedback.
“If you’re a Snakes Alive fan, be one of the firsssst to taste test the new flavour in Orange on March 1st and tell us what you think.”
For those who can’t make it to Orange for the big taste test, don’t fret! There are 150 limited-edition Snakes Alive bags of the new flavour for the orange snake up for grabs. Be one of the first to taste it! To enter for a chance* to win, head to www.allenslollies.com.au/orangesnakesalive.
Orange NSW, event details*
- Location: Robertson Park, Orange NSW
- Time: 10am - 1pm
- Date: Saturday, 1 March 2025
*Limited Edition Snakes Alive Bags
Your chance to win one of 150 limited edition Snakes Alive bags, enter the competition here www.allenslollies.com.au/orangesnakesalive *Starts 11/2/25 AEDT. Ends 25/2/25 AEDT. Aus. res. 18+. Limit 1 entry/person. Prize: limited edition 200g bag of the new Allen’s orange Snakes Alive flavour (valued at $5)(150 to be won). Draw occurs 12pm AEDT on 26/2/25 at Plexus, Level 4, 411 Collins Street, Melbourne VIC 3000. Claim prize by 27/5/25. Re- draw occurs 28/5/25. Promoter: Nestlé Australia Ltd. See www.allenslollies.com.au/orangesnakesalive for Terms and Conditions
About Tanya Hennessy
Allen's has partnered with lolly enthusiast and Aussie comedian, Tanya Hennessy, who ignited shockwaves across the nation after posting this TikTok video bringing light to the fact that the Allen's orange snake was in fact apricot flavoured.
Research conducted by Pureprofile in January 2025 of 1,000 Australians.