New research reveals over half (54%) of Aussies say their friends have become very serious about running in the past few months*
To help Australians take running a little less seriously, Allen’s and TV personality Laura Byrne are on the hunt to find official Allen’s Party Mix mascots to run the 2024 City2Surf dressed as Allen’s lollies.
To enter for your chance to be an official Allen’s Party Mix mascot, visit https://allenslollies.com.au/pages/partymixmascots
To help Australians inject a bit of FUN back into their run, Allen’s, the official Party Mix partner of City2Surf is calling out for eight lucky runners to become the official Allen’s Party Mix mascots and run the world’s biggest fun run on 11 August.
They’ll be joining Australia in its running era! New research from Allen’s reveals that over half of Aussies (54%) say their friends have become very serious about running in the past few months, and a third (32%) are annoyed when people make running their “personality”. Running has become so serious for some that they’ve admitted to lying to their boss about their whereabouts (5%), sneaking out of a celebration (8%), or faking a medical appointment (15%), so that they could fit a run into their day.
The Allen’s Party Mix mascots will inject the FUN into fun run, dressing as iconic Allen’s Party Mix lollies including Snakes Alive, Frogs Alive, Milk Bottle, Peaches & Cream, Banana, Black Cat, Strawberries & Cream or even a Jelly Baby.
Each lucky official Allen’s Party Mix mascot will win free entry in this year's City2Surf, a hamper of Allen’s goodies and a voucher to go towards their next running race.
On board as the official Allen’s Party Mix ambassador, podcaster & radio host Laura Bryne is calling on the nation to dob themselves in or give a subtle hint to a mate so they can be the Allen’s mascots, slithering their way across the City2Surf start line.
Bryne said, “It’s no secret that running is popular, and research shows over half the nation run because it gives them a sense of accomplishment and helps them feel included - but that doesn’t mean you can’t have some fun too!”
“We can’t all be Cathy Freeman or Nedd Brockmann, but why not pounce on Heartbreak Hill and leap over the City2Surf finish line with me, for the sake of good fun! Enter to be an official Allen’s Party Mix mascot, or better yet, encourage a mate who’s become a wee bit too serious about their running… we’ve all got one.”
Nestlé Head of Marketing Confectionery Melanie Chen said “We know the nation has gone bananas for running with 41% of Australians admitting they wouldn’t join a run as they feel everyone is too serious. There’s clearly an appetite for a bit of FUN, which is what we’re all about at Allen’s.”
With entries selling quickly for City2Surf, Allen’s is offering one of the last chances to participate in the nation’s biggest fun run. For those who aren’t runners, cheer and share pics of the Allen’s Party Mix mascots because FUN shared is FUN doubled, just like when you share a lolly.”
To enter for your chance to be an official Allen’s Party Mix mascot, visit https://allenslollies.com.au/pages/partymixmascots
Anyone in Australia can enter by telling us which Allen’s Party Mix mascot they would choose to be and why. Winners outside of Sydney will need to cover the cost of their own travel to the fun run.