Australia's favourite lolly brand1, Allen's is shaking up the confectionery aisle with the launch of three new Choc Blocks packed with a chew, a fizz and a crunch.
Allen’s is bringing its signature fun and playfulness to an exciting new format, introducing three Choc Blocks designed to bring a little extra joy to everyday moments.
The range includes:
• Allen's Block Party: Smooth milk choc with fudge pieces, sherbet fizzy chips and Mini Smarties®
• Allen's Sherbet Fizz: Smooth milk choc with sherbet fizzy chips and waffle cone
• Allen's Strawberries & Cream: Creamy white choc with fudge and sherbet fizzy chips
Each Block offers a unique combination of lolly-inspired flavours and textures creating a fun-filled experience packed with discoveries in every bite.
Nestlé Head of Marketing Confectionery, Shannon Wright, said: “We wanted to take everything people love about Lollie's; the colour, the fun, the unexpected textures and pack it into a choc block. Each piece has its own little surprise, whether it’s a pop of fizz, a chewy bite or a satisfying crunch. "The new Allen's Block Range (170g, RRP $7.50) is now available at Coles, Woolworths and independent retailers nationally.
