Today, Nestlé has unveiled a new campaign for NESCAFÉ Gold in which it invites Australians to ‘Turn Over A New Leaf’ and start 2021 the right way.
The social-led campaign developed by FORWARD Agency, features Sophie Monk highlighting some of the fun and interesting habits Australians adopted during 2020. From at-home workouts to endless virtual calls on mute and cooking misadventures, Sophie encourages us all to try and ‘turn over a new leaf’ with new NESCAFÉ Gold Plant-Based Lattes.
NESCAFÉ Head of Marketing, Olga Starus said: “The recent win for the NESCAFE Gold Plant Based Lattes range at the 2021 Product Of The Year Awards demonstrates that not only is NESCAFÉ Gold seen as a leader in the plant-based beverage category, but the increasing number of Australians seeking non-dairy alternatives shows no sign of slowing down.
“NESCAFÉ Gold Plant-Based Lattes bring this trend from cafes and into people’s homes, which we know have looked a little different this year. It created a natural space for us to continue connecting with Australians, to reminisce about their ever-changing at-home experiences and have a bit of fun with some of the scenarios we have found ourselves in.
“Sophie was the obvious choice to star in the campaign and she brought these relatable moments to life in her own very funny, entertaining way.” Olga said.
FORWARD Agency Managing Director, Fergus Kibble, said: “Content led public relations helps brands to tell engaging stories in ways that entertain and inform consumers. This has been a collaborative and creative journey with NESCAFÉ Gold and Sophie who contributed her own ideas for some of the story snippets…which is what makes it so relatable and funny.”
The hero piece of content and 15” social cuts will be promoted via Sophie’s and NESCAFÉ’s social media platforms including YouTube and Instagram, rolling out from this week.