Plans don't always survive the group chat. Now, NESCAFÉ is helping coffee lovers stay ready for whatever comes next with the launch of its new ready-to-drink Iced Coffee cans/range.
With nearly 40% of Gen Z's out of home coffees being cold, NESCAFÉ Iced Coffee has been designed as the perfect everyday carry for a generation that's always on the move. Whether it's the morning commute, a study session, an afternoon catch-up or a spontaneous change of plans, it's the ideal companion to ready yourself for what’s next.
Made with real coffee and creamy milk, NESCAFÉ Iced Coffee delivers the delicious taste Australians know and love from Australia's largest retail coffee brand*, now in a convenient ready-to-drink 237 mL sleek aluminium can.
Nestlé Australia Head of Marketing Mel Toomey said, "Young Australians are constantly on the move and looking for products that can keep up with them. NESCAFÉ Iced Coffee is designed for those moments when plans change, opportunities pop up and the day takes an unexpected turn. It's a delicious, iced coffee that's always ready whenever you are."
The range comes in three delicious flavours, recommended retail price** from $4.00 per can or $10 for multipack of 4:
- Iced Latte
- Iced Mocha
- Iced Caramel Latte
NESCAFÉ Iced Coffee is available at selected retailers including 7-Eleven and Woolworths and will be available in IGA and selected petrol and convenience stores from November.
The launch is underpinned by NESCAFÉ's new "Always Ready" platform, celebrating a generation that embraces spontaneity and makes the most of every moment. From planned catchups to last-minute adventures, NESCAFÉ Iced Coffee is the grab-and-go companion that helps coffee lovers stay ready for whatever comes next. This will be brought to life by an integrated campaign across video, social, out of home and creators.
The launch forms part of NESCAFÉ's broader strategy to grow its presence across Australia's evolving coffee culture and expand its liquid coffee portfolio. By expanding into ready-to-drink, NESCAFÉ is making the trusted taste of Australia's largest retail coffee brand* available across more consumer touchpoints, from ambient hot coffee and café-inspired sachets to at-home customisation and high-convenience, impulse-ready formats.
