This exam season the KitKat team has launched the KitKat Study Guide to remind students to take more breaks.
The ‘study with me’ inspired content on YouTube and Spotify oozes with oddly satisfying, ASMR-inducing sounds and visuals (think floating KitKat fingers and hypnotic lava lamps!) - guiding students into deep focus mode and offering reminders to take a break.
New research from the KitKat team reveals 83% of students suffer from study fatigue with 66% admitting to having their head in the books for more than five hours without a break!
It’s a sad face emoji for students as the research also found two in five students feel lonely during exam periods, with many looking to online resources to help them feel supported (58%) and less alone (51%).
The KitKat Study Guide provides the perfect study buddy and quirky reminders to take a break, based on the Pomodoro study technique promoting regular breaks for improved productivity. Following 25 minutes of power study, the guide ends with a five-minute break encouraging students to step back from the books and return feeling refreshed.
Time management expert and author, Kate Christie says “Students aren’t taking regular breaks, fearing they will run out of time or momentum, but breaks are key to improving concentration, enabling retention, and overall wellbeing during the stressful exam period. A break is a 'wakeful rest' and its purpose is to recharge your brain. The best way to ensure you have regular breaks is to build them into your study schedule - a simple rule of thumb is to study for 25-30 minutes and then take a 5-minute break.”
“In fact, research found that students who do take the time for a micro-rest claimed to return from breaks with reduced stress levels (42%), feeling more productive (38%) and with increased concentration (35%).”
Nestlé Head of Marketing Confectionery Melanie Chen said “At KitKat, we are all about encouraging better breaks. The majority of students feel there needs to be more guidance on how and when to take study breaks (89%) and the best part about the KitKat Study Guide is that it does the heavy lifting for you. The KitKat Study Guide is fun and unconventional, treating students to soothing, satisfying sounds and chocolatey visuals while championing regular study breaks.”
Chen continued “We also know exams can be a lonely time, which is why the KitKat Study Guide has been created as a study buddy that provides support, some quirky jokes - a bit of calm amongst the chaos of exam season. We hope students use it, enjoy it and are reminded to take regular, well-deserved breaks!
To unlock the secret to better study breaks this exam season, check out the KitKat Study Guide on Spotify Spotify – KitKat ANZ and YouTube KITKAT Ultimate Study Guide 'Study with Me', Pomodoro 25-5. (youtube.com)