The team at ALLEN’S kick off their 130th birthday celebrations with the launch of TWO party-inspired lollies!

Allens party

A milestone like no other, Allen’s is celebrating its 130th birthday and sharing the fun with TWO new party-inspired treats!  


Adding to an extensive list of crowd-pleasing favourites, Australia’s favourite lolly brand is inviting Aussies to join in the birthday celebrations, with Allen’s Party Faves and Allen’s Piñata Party. 


The new Allen’s Party Faves pack is filled with your favourite party treats in lolly form, with flavours including chocolate cupcake, strawberry fairy floss and green apple icy pole – so you can relive all your favourite party moments big or small. 


Joining in on the birthday celebrations is the new Allen’s Piñata Party! Crack into a pack and discover new favourites with fruity-flavoured piñata animals – including blackberry llama, strawberry flamingo and lemon dinosaur. It’s time to unleash your inner party animal!

Nestlé Head of Marketing Confectionery, Joyce Tan says, “Making Aussies smile has been our passion for the last 130 years, thanks to our great tasting and much-loved lollies. Many Australians have a special Allen’s story and favourite lolly, so we can’t wait to see the smiles on Australians’ faces when they discover these creations for our 130th birthday celebration.”


Allen’s lollies are the perfect addition to celebrations big or small! In fact, did you know….


•    The team at Allen’s has created over 1,000 different types of lolly in the last 130 years – lovingly made in Victoria since 1891. Some of the more unusual lollies included a jelly tongue, and a giant jelly rat!
•    Australians’ favourite Allen’s lollies are SNAKES ALIVE and Party Mix
•    Around 240 million Allen’s SNAKES ALIVE are made in a year - if you lined them up head to tail they’d stretch 36,000 kilometres – enough to wrap around the moon three times or right around the world at least once! 
•    Let’s get this party started! Allen’s produces enough Party Mix to decorate over 12 million birthday cakes each year! 


Allen’s Party Faves and Piñata Party will be available in participating supermarkets and convenience stores from 1 September 2021.*  


The Allen’s 130th Birthday celebrations will continue over the coming months, so keep an eye out for iconic collaborations and more…! 

* The new Allen’s ranges will be available in supermarkets and convenience stores from September 2021 at the below RRP:

•    Allen’s Party Faves RRP $2.95 
o    Coles: 1 September
o    Independents: 8 September
o    Woolworths: 20 September 
•    Allen’s Piñata Party RRP $2.95
o    Exclusive to Coles: 1 September