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Allen’s brings your taste buds to life with a sour twist on an Aussie favourite

Iconic Allen’s Frogs Alive are now supercharged with sourness supercharged with sourness

AllensSourz

Let your taste buds come alive! The team at the iconic lolly brand Allen’s are launching Sourz Frogs Alive bringing a new twist to a classic lolly. 

Following on from the tongue twisting success of Allen’s Sourz Snakes and Sourz Tangy Randoms, the team at Allen’s have taken their iconic red frog and given it a sour twist. The new Allen’s Sourz Frogs Alive hits you with a burst of sour, tangy flavour at first bite, followed by a deliciously dazzling raspberry flavour.

With no artificial colours, Allen’s Sourz Frogs Alive is guaranteed to bring a little bit of fun to any occasion and be a crowd pleaser with lolly fans.

Nestlé Head of Marketing Confectionery Joyce Tan says, “We know how much Aussies love Allen’s Frogs Alive and that sour lollies are a trending flavour profile among lolly lovers. We thought we’d combine the two and create something we know our customers will love.

“Allen’s Sourz Frogs Alive also follows the success of Sourz Tangy Randoms and Sourz Snakes Alive so we’re excited to see the reaction on our customer’s faces once they taste how sour they really are!”

Allen’s Sourz Frogs Alive will be available in Woolworths from 17 February, Coles and Independent stores from 1 March and in Convenience stores from April with an RRP of $2.95.