Nestlé today announced the launch of a new range of Starbucks by Nespresso coffee capsules. These are the first Starbucks coffee products developed using Nespresso proprietary coffee and system technology and consists of six signature flavours that consumers can enjoy in the comfort of their own home.
This launch came after the two companies, Nestlé and Starbucks, joined forces to create a global coffee alliance in August last year.
Nestlé Oceania Director of e-Business, Strategy and Marketing, Martin Brown said of the launch: “Evolving our coffee offering to suit the ever-changing lifestyles and tastes of Australians is a core value of our business. We are proud to be working with Starbucks, a global coffee brand that shares our passion for quality coffee and craftsmanship. We are now offering coffee drinkers the premium experience at home with the Starbucks coffee they love.”
The new range of Starbucks by Nespresso capsules combine Nestlé’s coffee and system know-how with the Starbucks’ unique coffee flavours and house blends. Consumers will be able to access these premium and exciting coffee products from their local supermarket.
The range includes six signature flavours, ranging from Starbucks blends and single-origin coffees, all made from 100% high-quality Arabica coffee, ethically sourced from farmers in the world’s premier coffee-growing regions.
CEO of Starbucks Australia, Chris Garlick added: “Over the past five years, Starbucks Australia has been growing and connecting with more Australian coffee drinkers by increasing our store network. The Starbucks by Nespresso partnership now provides an exciting opportunity for us to offer our premium coffee to even more Australians, with a range tailored to a variety of tastes and lifestyles.”
The Starbucks by Nespresso range is available now in-store and online at Woolworths and Coles, in-store at independent retailers, and via Amazon.
RRP: $6.90 for a sleeve of 10 capsules
The range includes six coffees across three different roast profiles – Starbucks Blonde Roast, Medium Roast and Dark Roast. The coffees, listed in order of intensity, are:
• Starbucks® Blonde Espresso Roast (Intensity: 6)
o A balanced light roast of Latin American coffee beans that has vibrant, sweet notes
• Starbucks® Single-Origin Colombia (Intensity: 7)
o A single-origin medium roast with round, juicy flavours and a signature nutty finish
• Starbucks® House Blend Lungo (Intensity: 8)
o A balanced medium roast with notes of cocoa, chestnuts and just a hint of sweetness - perfect for those that enjoy a longer cup of coffee
• Starbucks® Single-Origin Sumatra (Intensity: 10)
o A full-bodied dark roast sourced from the Indonesian islands, known for its earthy, spicy flavours
• Starbucks® Caffé Verona (Intensity: 10)
o An intense dark roast with a sweet, cocoa aroma named after the Italian coffee capital
• Starbucks® Espresso Roast (Intensity: 11)
o A rich, dark roast that balances bold flavour with the sweet caramel notes