In Australia NESCAFÉ is celebrating the global 75th anniversary this year and is set to thank and reward loyal drinkers through music by partnering with homegrown pop star, Jessica Mauboy.
In the midst of a new campaign directive for NESCAFÉ BLEND 43, NESCAFÉ has come on board as the primary sponsor of Jessica’s Mauboy’s nationwide tour, NESCAFÉ Presents: Jessica Mauboy To The End Of The Earth.
As part of the nationwide tour, the NESCAFÉ team is giving back to their Australian drinkers with money-can’t-buy music experiences with the award-winning artist.
Camille Meylan, Nestlé’s Head of Marketing – Beverages, says, “Right from the start it was clear that we wanted to celebrate our global 75th anniversary by giving something back to our loyal drinkers. For the past 75 years, NESCAFÉ has brought people together over a cup of coffee and now feels like the right time to integrate with music. Music brings people together and sparks emotion and this is where the idea to partner with one of the most loved emerging Australian artists came about.
An authentic voice like Jessica Mauboy not only engages with heartland Australia, it gives our brand the opportunity to connect with both longstanding and new NESCAFÉ drinkers whilst creating truly memorable experiences for them.”
The upcoming music tour comes off the back of the current sponsorship deal with the X-factor Australia.
In partnership with Nine Live, and to celebrate the 75th anniversary for NESCAFÉ, the team is giving back to Australian NESCAFÉ drinkers with the chance to attend an exclusive and intimate acoustic session with Jessica Mauboy in one of five cities nationwide. NESCAFÉ is also providing the opportunity to meet the singer after each of her concerts.
Jessica Mauboy is just as eager to connect with fans and NESCAFÉ winners during her upcoming tour, “It's so exciting to be sharing all my new music and I can't wait for everyone to hear it. I am going to take my fans on a whole other journey!” says Jessica Mauboy.
For more information about the NESCAFÉ music experiences click here.
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