To celebrate its long-standing commitment to keeping Aussie kids active, MILO has today announced the launch of three new limited-edition 1kg tins, honouring sports loved by Australian kids.
Available exclusively at Woolworths throughout May, the 1kg MILO tins show football, basketball and cricket with bright pictures and a cheeky larrikin touch. These tins are unapologetically fun and demonstrate the joy that comes with staying active.
While MILO tins have carried motifs of sport for over fifty years, the limited-edition tins are a significant departure from the imagery Australians have come to know and love. Featuring bright illustrations showing epic achievements in football, cricket and basketball, the tins capture the unmistakable thrill and excitement that comes with kicking a goal or shooting a three pointer.
Nestlé Dairy Business Manager, Anna Stewart, is thrilled with the look of the new tins and thinks MILO fans will love it too. “MILO has been proud to support kids across Australia in keeping active and participating in sport for generations, so for 2021 we wanted to keep the tradition alive and create a range of limited-edition tins that celebrate the sports that MILO lovers play.”
With the purchase of each limited-edition tin, MILO lovers will be in with a chance to win one of five hundred $100 REBEL Sports vouchers. To be in the running, Australians can simply purchase a tin from Woolworths during May and follow the on-pack instructions.
The three limited-edition MILO tins will be available exclusively at Woolworths from May 1 for RRP $12.50, then at BIG W throughout June.