KitKat Chocolatory is giving Australians their first taste of one of the world’s rarest cocoas with a new limited release range, KitKat Chocolatory Sublime Volcanic.
Sourced from the nutrient-rich soils of three lush volcanic islands across Vanuatu, Papua New Guinea and the Philippines, the cocoa used within the Australian-first collection is so scarce that it accounts for less than 0.2% of global production.
The KitKat Chocolatory Sublime Volcanic dark chocolate range will take chocolate fans on a journey of discovery, with each creation featuring its own distinct flavour profile thanks to the individual nutrients within the soil. Vanuatu is robustly earthy and bitter, Papua New Guinea is fresh and fruity, and the Philippines packs a punch with intensely spicy and aromatic notes.
KitKat Chocolatory Head Chocolatier, Connie Yuen, said: “At KitKat Chocolatory, we are passionate about bringing the world’s best and most unique chocolate to Australians, and this new range is truly one of the most special to date. We’re delighted to introduce KitKat Chocolatory Sublime Volcanic as an exquisite new offering for our chocolate-loving guests.
“We are also thrilled to be launching nationwide online delivery for the first time ever, allowing everyone across Australia to get their hands on the delicious new range. Also available to purchase online are a selection of handcrafted Black Label, and Special Edition creations, alongside ‘Create Your Break’, a unique experience which allows guests to personalise their KitKat.”
Joyce Tan Head of Marketing Confectionery Nestlé said: “We are proud to be continuously moving the dial in terms of chocolate innovation, and building on the success of our exclusive launch of the world’s fourth chocolate variety, Ruby, in Australia last year.
“In the past twelve months alone, we’ve seen a nine per cent growth in dark chocolate across the category*, so we know the launch of KitKat Chocolatory Sublime Volcanic will definitely entice and excite chocolate lovers nationwide,” Tan added.
The new KitKat Chocolatory Sublime Volcanic range is available exclusively to purchase from the KitKat Chocolatory boutique in Melbourne (from 10am, 15 August), and online via www.kitkat.com.au (from 6pm, 15 August).
Australians can also be the first to discover the latest KitKat Chocolatory creations and exclusive offers by signing up to the KitKat Break Society at www.kitkat.com.au.