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This August, Australia’s most loved lolly brand Allen’s is set to send Aussies into a frenzy with the launch of a limited-edition chocolate block, Allen’s inspired by Freckles – available exclusively at Coles.

The delicious new creation is a playful twist on one of the nation’s favourites, Allen’s Freckles, and promises to be a hit with both chocolate lovers and Freckles fans alike. The special-edition sweet treat contains colourful rainbow 100s and 1000s encased in luscious, creamy milk chocolate, delivering the ultimate crispy bite.

Introduced in the early 60s, the iconic buttons have been a crowd pleaser for decades, and this will be the first time Australian families and friends can indulge in a freckle-tastic new product, that is perfect for sharing - creating 100s and 1000s of more moments to smile.

Allen’s inspired by Freckles milk chocolate (170g) will be available exclusively at Coles supermarkets nationally from 20 August 2018 for RRP $5.19. Allen’s encourages fans to share their Allen’s rituals on Facebook and Instagram with #eachtotheirallens.