Milkybar portion guidance
Our Approach to Nutrition
At Nestlé, we're committed to supporting you to make mindful choices as part of a balanced diet.
Our approach to nutrition is anchored in our commitments to transparency on nutritional value, responsible marketing practices and balanced lifestyles.
When setting standards for all Nestlé confectionery products, we are guided by our expert nutritionists and voluntary benchmarks established by government and industry, such as ‘Be Treatwise’ & Healthy Food Partnership.
On our packaging, we provide comprehensive, transparent information about ingredients and nutritional composition. Since 2013 we have applied portion guidance messaging and are implementing Health Star Rating on front of pack.
By the end of 2026, Nestlé will also feature a portion guidance icon on the front of our packaging for confectionery multi-serve products which includes multipacks and blocks. The first of these can be seen on the KitKat Neapolitan family block available now.
For more information and resources visit: Nestlé Australia Home | Nestlé Australia Nestlé Portion Guidance | Nestlé Australia
Changes to Milkybar
In line with our ongoing commitment to support mindful treat choices as part of a balanced diet, we have reduced the size of Milkybar Classic from 50g to 44g
To accommodate this change, we had to redesign the shape of our Milkybar Bar mould, resulting in a more traditional block shape rather than rounded dome.
Rest assured, our Milkybar recipe remains the same, so you can continue to enjoy the classic creamy Milkybar taste. Although we have kept the quality, our RRP* of $2.50 remains. We understand this will be disappointing. We continue to work hard to keep products affordable and prices as low as possible. With the rising costs of raw ingredients, distribution, labour, packaging, and production, we had to make this difficult pricing decision to continue to be able to make the high quality, delicious tasting Milkybar Bar you know and love.
*Recommended retail price only, retailers are free to set the shelf price at which they sell our products.