BRACE YOURSELVES: THE NEXT AUSSIE GOLD RUSH BEGINS

Aug 22, 2018

 

Introducing KITKAT GOLD and Australia’s first ever Edible KITKAT GOLD chocolate Wall! 

KITKAT is set to spark a new kind of gold rush across the country with the launch of KITKAT GOLD – a world-first, limited edition creation.

The precious addition to the chocolate aisle features crisp wafer fingers covered in a creamy golden white choc for a deliciously caramelised break. 

To celebrate the arrival of the unique flavour sensation, KITKAT will host a mouth-watering edible installation, featuring a wall covered in KITKAT GOLD alongside a dedicated “break zone” for chocolate lovers.

Popping up in Sydney on 30 August and Melbourne on 3 September, 8,000 golden KITKAT bars will be available in each location. Visitors will be able to pick their very own KITKAT GOLD straight from the wall, and potentially find the ultimate Gold Ticket, with two amazing breaks worth up to $5,000 up for grabs.

Nestlé Head of Marketing Confectionery, Anna Stewart, said: “We are thrilled to introduce KITKAT GOLD, a truly delicious golden twist on our iconic favourite. We’re also excited to bring Australia’s first ever Edible KITKAT GOLD Wall to life, and are encouraging Aussies to become part of the gold rush and take a well-deserved break from their busy day.”

The Edible KITKAT GOLD Wall will arrive in Sydney at Martin Place on 30 August and Southern Cross Station in Melbourne on 3 September. KITKAT GOLD is now available in grocery stores nationwide – for a limited time only.

For more information and to join the conversation, visit the KITKAT Facebook page, #KITKATGOLD or tag @KITKATanz.