NOVEMPURR – NEW FELINE HEALTH AWARENESS MONTH LAUNCHES

Nov 1, 2017

 

New research reveals nearly two-thirds of cat owners (63%)  are concerned about the health of their cat. To help combat this, Purina One has partnered with Animal Welfare League Australia to announce the launch of Novempurr – an initiative that raises awareness of cat health and wellbeing.

This Novempurr, Purina One and Animal Welfare League Australia are calling on cat owners to check-in on their cat’s health and learn the six visible signs of a healthy cat. The initiative is teaching cat owners about the small changes they can make, such as diet, that could make a visible difference in their cat’s health, now and in the future.

Australia’s leading animal behaviourist and Purina One ambassador, Dr Jo Righetti PhD, said: “While there’s a trend for human health-focused months, we believe it’s important to extend this awareness to the eight million cat owners across the country.

“Together with Animal Welfare League Australia, we’re proud to launch Novempurr – a call for cat owners to check-in on their cat’s health and be aware of the six visible signs of a healthy cat.

“Owners know their cats best and want what’s best for them. By assessing their cat’s wellbeing and making simple lifestyle changes this month, they could see a difference to their pet’s overall health in as little as a week.”

To take part in Novempurr, cat owners simply sign up to the Purina One 21 Day Program, complete a pre-health evaluation for their cat, and will receive a 150g sample to kick-start their journey. After completing the transition from their cat’s current food to Purina One, the 21 Day Program begins. Cat owners could see a visible difference in their cat’s health week by week, including higher levels of energy, a healthier digestion, healthier skin, a shinier coat and brighter eyes.

Dr Simone Maher, veterinarian at Animal Welfare League NSW and spokesperson for Animal Welfare League Australia, said: “Novempurr is a time to shine a light on cat health and what we feed our cats plays an important role in their overall wellbeing. Nutrition impacts digestion, the condition of a cat’s skin and coat, and their general immune system, among many other benefits. This means small changes to their diet, such as advanced nutrition, could make a big difference to their health.”

Participants who take part in the Purina One 21 Day Program will receive:
• Pre- and post-health evaluation results for their cat;
• A free 150g sample pack to aid the transition from their cat’s current food to Purina One;
• Weekly emails to support them through the Purina One 21 Day Program, with reminders on what visible differences they could see each week;
• Exclusive articles and tips each week, when they log in to their Purina One 21 Day Dashboard.

Dr Jo Righetti PhD, who also works alongside Animal Welfare League Australia and Animal Welfare League NSW, continued: “The Purina One 21 Day Program was created to help more cats lead happier, healthier lives. It’s simple to get involved and by signing up to take part, it allows cat owners to evaluate their cat’s health before and after, and understand the six visible signs of cat health. There’s no better way to get your cat on the path to wellness, than by getting involved this Novempurr.”

Cat owners can also participate in Novempurr by uploading an image of their cat to Instagram by 30 November, featuring Purina One cat food and tagging @purinaaustralia, #purinaone21days and #novempurr. Entrants simply need to state why they are taking part in the Purina One 21 Day Program this Novempurr, to be in with a chance of winning a year’s supply of Purina One cat food. See www.purinaone.com.au/novempurr/terms-conditions/ for prize details and T&C’s.

For further information on the Purina One 21 Day Program and the role of good nutrition, please visit: www.purinaone.com.au.