BLACKBERRY & CREAM CROWNED ALLEN’S FRUIT & CREAM OF THE CROP

Jan 17, 2018

 

Allen’s has welcomed a new Fruit & Cream of the Crop to its iconic lolly line-up. Australians officially chose the irresistibly tempting Blackberry & Cream to join favourites Strawberries & Cream and Peaches & Cream in Allen’s Fruits & Cream Mix, launching exclusively at Woolworths this February.

The announcement follows a nationwide vote that saw luscious Blackberry & Cream go head-to-head with runners-up, juicy Apple & Cream and on-trend, zesty Yuzu & Cream.

Nestlé General Manager – Confectionery, Martin Brown, said the search to find the Allen’s Fruit & Cream of the Crop showcased the passion of lolly enthusiasts and attracted more entries than ever before.

“What better way to decide on a new Allen’s lolly than with the help of the nation! The final addition to the new Allen’s Fruits & Cream Mix has been chosen by our fans – the never-been-tasted, by the public, Blackberry & Cream is sure to put smiles on faces when it arrives in store next month.

“We can’t wait for our lolly lovers to taste this latest flavour in the Allen’s line-up. And no matter how you like to eat your Fruit & Cream – fruit or cream first, or all in one go – it’s sure to be truly delicious,” Mr Brown said.

Blackberry & Cream took first place with 64 per cent of the votes from the week-long poll, followed by Apple & Cream in second (22 per cent) and Yuzu & Cream finishing in third (14 per cent).

During the vote, Allen’s fans expressed their excitement on Allen’s Facebook:
• Ahhhhhh I can't decide between Blackberry & Cream or Apple & Cream! Either with Peaches & Cream and Strawberries & Cream will be the ultimate bag   
• Blackberry FTW!  
• Blackberry all the way
• Definitely blackberry and cream ... delish!!
• I would definitely go blackberry and cream
• BlackBerry! It just makes sense!
• This sounds amazing!!!    hope blackberry wins!!

Allen’s Fruits & Cream Mix (170g) will be available exclusively at Woolworths from mid-February 2018, at RRP $2.95.