Whilst the single origin coffee trend has been around for a number of years, it is usually reserved for roast and ground coffee. With the launch of the new NESCAFÉ Gold Colombia Origin, NESCAFÉ experts have combined the distinct tastes and aromas of single origin beans with the convenience of instant coffee for an at-home experience with a difference.
Crafted with care from source to cup, single origin coffees are comprised of beans from a single country or region. The coffee is developed, roasted and ground to evoke the subtle, refined flavours unique to the region. This creates a more personal coffee experience as drinkers understand the exact location where the beans came from and can appreciate the finer nuances in taste.
In the case of NESCAFÉ Gold Colombia Origin, all coffee cherries are hand-picked by local farmers and roasted to specifically suit the characteristics of the beans before being finely ground to unlock their unique flavour. Made from lightly roasted 100 per cent Arabica beans grown in the tropical, high altitude Huila region of Colombia, the result is a smooth blend with pleasant citrus notes.
NESCAFÉ Head of Marketing, Olga Starush said of the launch: “We know that single origin coffee continues to be a growing trend amongst Australian coffee lovers. With the launch of the new NESCAFÉ Gold Colombia Origin, we are very excited to be offering Australians the opportunity to enjoy a delicious coffee rich with culture and flavour.”
The NESCAFÉ Gold Colombia Origin is available in Woolworths, Coles and independent retailers nationally. RRP: $10.99 for a 100g jar.