Australian coffee drinkers will now be able to pick up a quality Starbucks® blend in five new premium coffee styles from their local supermarket.
The range includes Roast & Ground, Whole Bean, Premium Instant, Premium Coffee Sachets, and Starbucks® By Nescafé Dolce Gusto capsule options, and build on the existing Starbucks® By Nespresso range.
Available in a variety of roasts, intensities and flavours, the Starbucks® at Home range allows Australians to enjoy a delicious, café-quality coffee that suits their taste preference in the comfort of their own home.
The launch of the five new coffee formats coincides with the introduction of one of the store’s most famous signature blends, Starbucks® By Nespresso Pike Place – named after the birthplace of the Starbucks® roastery in the US – to the Starbucks® by Nespresso capsule range.
Nestlé Oceania Director of e-Business, Strategy and Marketing, Martin Brown said of the launch: “Australia is one off the most sophisticated coffee markets in the world. Our tastes are constantly evolving and our expectations are high. The full Starbucks® at Home range is perfect for bringing world-class café style coffee into the comfort of your home and allows us to explore the blends that have made Starbucks® the most famous coffee café brand in the world.”
Made from 100% high-quality Arabica coffee beans that have been sustainability sourced from the world’s premier coffee-growing regions in partnership with Conservation International, the Starbucks® At Home range is expertly crafted for Australians to create a café-quality coffee at home.
The full range of Starbucks® At Home coffee options is now available nationally in-store and online at Coles, Independent Retailers and Amazon.