The NESCAFÉ Plan was launched globally in 2010 to bring together Nestlé’s commitments on coffee farming, production and consumption. Nestlé is investing CHF500 million ($AU620 million) in the NESCAFÉ Plan between 2010 and 2020.
The plan includes:
- Doubling the amount of NESCAFÉ coffee bought directly from farmers and their associations.
- Helping NESCAFÉ supplier farms to become 4C compliant.
- Distributing 220 million disease resistant coffee plants to farmers over the life of the 10 year plan.
Nestlé Oceania has been implementing the NESCAFÉ Plan in Papua New Guinea since 2010, working with farmers to increase the amount of sustainably sourced coffee, and at the same time improving the lives of farmers and their communities.
Coffee production in Papua New Guinea is typically dominated by small family landholdings with old trees, often in poor condition. To overcome the challenges, we appointed a dedicated agronomist in 2012 to work with local coffee local farmers to improve farming practices.
The Nestlé agronomist has been working with three key coffee trading companies to provide agricultural and social support to the coffee growing communities, particularly in the Highlands, with the objective of achieving 4C compliance. As a result, we have been using 100 per cent 4C verified coffee in the manufacture of NESCAFÉ BLEND 43 in Gympie since 2015.
Over time, improved husbandry practices will improve the economic returns from coffee crops and result in better education, health and housing for growers and their families.
Case Study: Success in the Making
The Baiyer Valley is an isolated region, situated about 50km north-west of Mt Hagen in the rugged Western Highlands of Papua New Guinea. In the past, coffee was grown and harvested in an ad hoc way, usually only to meet the farmer’s immediate financial needs.
Our agronomist initially began working with a group of about 600 women in the region who wanted to explore the economic and social benefits of growing coffee, particularly if it meant better health, education and roads for their community.
During 2013 the women, with the assistance of the men in their community, have increasingly taken a lead role in rejuvenating the aging coffee trees and embarked on farmer training. They have been assisted by grants to buy pruning tools which are hired out to other coffee growers.
Training includes coffee management, pruning, harvesting and processing, financial management and planning. The Ukuni 1 Women’s Association is on target to achieve 4C verification by the end of 2014.
We also began working with a group of 150 widows living in the Highlands with the aim of giving them financial independence and respect within their communities. We trained the widows in coffee farming techniques and established a three hectare demonstration plot. Work will continue with both groups during 2014.