To Press Releases listMelbourne, Australia,Jun 10, 2011
A new addition to the Kit Kat range, a world first, has just been launched – and the
idea came from the factory floor.
A group of employees from the Nestlé factory in Campbellfield in Melbourne – the
site that produces the majority of chocolate for the company – created the new Kit
Kat Chunky3 that’s been almost two years in the making.
Nestlé Australia’s Head of Confectionery, Mr Andrew McIver, said other markets
around the world had expressed an interest in the home-grown Kit Kat Chunky3.
“This is a really innovative step in terms of the next big thing for Kit Kat and shows
that great ideas can come from anyone in the company,” he said.
“Kit Kat Chunky3 follows on from another home grown idea – the Kit Kat block -
which was developed by employees from the same factory.”
The innovative technology that produces Kit Kat Chunky3 allows for three different
taste sensations in one bar. Kit Kat Chunky3 features the brand’s signature crisp
wafer topped with three breakable chunks containing the delicious textures of fudge,
crisp and sauce.
As part of Nestlé’s global $117 million Cocoa Plan, the Kit Kat Chunky3 bars will
be manufactured using Utz Certified sustainable cocoa. The Nestlé Cocoa Plan’s
vision is to create a sustainable supply chain for the cocoa industry as well as
improving the lives of cocoa farmers and their communities.
Kit Kat Chunky3’s launch will be supported by an extensive TV, digital and outdoor
advertising campaign which starts on Sunday, June 12.
For further information:
Media Relations Manager
Nestlé Australia Ltd
Tel: (02) 8756 2388
Mobile: 0406 403 397