FRISKIES LAUNCHES WORLD’S FIRST CAT REVIEW DIGITAL TASTE TESTER

Sep 27, 2017

 

Kitty, Puss, or Moggie – whatever you call your cat, one thing’s for sure is that there’s no way to know what they’re thinking.

Now you can take the guesswork out of mealtime and know you’re giving your cat paw-licking satisfaction, thanks to the launch of an innovative taste tester for cats – the FRISKIES World’s First Cat Review.

Using a mobile phone, simply place a specially-designed taste testing screen over the top, and place some FRISKIES 7 food on it and hit start. Your cat will eat their food, leaving a final ‘lick tally’ via the World’s First Cat Review microsite when their done – letting you know how much they love their food.

This is sure to be music to the ears of the owners of Australia’s estimated 3.3 million pet cats , sick and tired of fickle felines. According to a recent PURINA study , the number one driver of food choice for cat owners is ‘a taste I know my cat likes’ – beating out savings in the hip pocket.

Leading Australian animal behaviourist and PURINA ambassador, Dr Jo Righetti, said: “FRISKIES World’s First Cat Review is a fun way for cat owners to get to know a little bit more about their furry friends’ tastes.

“Knowing what their cats’ 500 taste buds like means ultimately owners will be able to select food for choosey cats, and consequently have a better connection – your cat will love you for it!”

Aussie celebrity cats, Bacon and Maple, were among the first to try the FRISKIES World’s First Cat Review. Their owner May Tiu, said: “Bacon is always on the move, and to be honest, meal time is usually a quick pit stop before he’s onto his next adventure!

“The FRISKIES World’s First Cat Review is a light-hearted and new way to interact with him during mealtime. The site is easy to use and now I know for sure that I’m giving Bacon the food he loves!”

Royal Melbourne Show-goers can be the first to know if they’re tickling their cat’s food fancy by picking up a FRISKIES World’s First Cat Review trial kit, available from 1 October at Showgrounds Station. Other cat owners can order a FRISKIES World’s First Cat Review trial kit online from  www.friskies.com.au/catreview from 1 October, while stocks last.