Australians are 'Fad' up with Food Trends

Mar 8, 2016
  • 94% of Aussies believe eating the latest fad food has become a status symbol 
  • 9 out of 10 Aussies have an issue with food trends, or think they are overrated 
  • 23% of Aussies feel guilty for making bad food choices 

Uncle Tobys has today released new Galaxy research which reveals Aussies are tired of food trends and fad diets, 94% viewing them as a status symbol, while one in 5 believe they do not offer good value for money. Instead, Aussies long for easier times (and meals) with the respondents believing a simple approach to a healthy diet was better suited for Australian lifestyles (81%), particularly at breakfast. 


The research found Aussies who chose to start their morning with a simple bowl of breakfast cereal made better health decisions throughout the day (41%). More than two thirds of those surveyed relied on the humble bowl of breakfast cereal to get the nutrients they needed each morning – with regular breakfast cereal eaters found to be more likely to choose low sugar foods (61%) and low fat foods (46%) for the remainder of the day. 

Leading Australian dietitian, Geraldine Georgeou said, “It's refreshing to see that the majority of Aussies are able to look past the craze of food trends and fad diets. Aussies are right in saying that there are other foods which are just as healthy as the latest fad food, so investment in this isn't necessary.” 

The new research found that the majority of Australians took a more relaxed approach to their diets, with only one in 10 opting for special diet such as Paleo or sugar-free. Most said they tried to eat well to stay healthy, while almost half (48%) said they did it to lose weight. Not only do these healthy decisions impact an individual's physical wellbeing, but this also has a mental take on Aussies with nearly a quarter of the nation feeling guilty when making bad food decisions and opting for unhealthy foods.

The Government’s Health Star Rating system is designed to make it easier to identify healthier food options within categories into your daily routine.

Geraldine continues: "The first big choice of the morning is what you eat breakfast every day. A bowl of cereal from Uncle Tobys 4+ Health Star breakfast range will give you many of the nutrients you need, and it takes only a few seconds to pour!

Currently, more than 70% of Australians are cereal fans, with one in three enjoying a bowl most days. With more than 50 million boxes of Uncle Tobys cereal sold in 2015 alone, Uncle Tobys has a range of cereals designed to suit any taste and provide good nutrition needed for a healthy lifestyle.

To celebrate Australia’s love of cereal, Uncle Tobys is on the hunt for Australia’s biggest cereal lover. Each week, an Aussie cereal lover could win $1000 and a year’s supply of their favourite Uncle Toby’s cereal.

Uncle Tobys surveyed over 1000 Australians to understand their healthy eating habits and how they enjoy their cereal each day.

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