KITKAT opened its first-ever permanent store in Australia today in the heart of Melbourne where chocolate lovers can create their own personalised KITKAT.
To celebrate the opening of the KITKAT CHOCOLATORY in Melbourne – a city known for its food, art, music and experience – KITKAT has teamed up with renowned Melbourne street artist, Dvate and the Punk Princess of Pastry, Anna Polyviou. The creative duo have collaborated on the exclusive KITKAT Melbourne Street Collection only available in store.
Dvate and Anna bring their edgy and imaginative flair to the design and creation of the KITKAT Melbourne Street Collection which has been inspired by the city’s distinctive street art and includes unique flavours and quality ingredients including stone ground maccha, almond nougat and toasted coconut in a commemorative pack.
Nestlé Australia’s Head of Marketing – Confectionery, Anna Stewart said the opening of the store was a significant milestone in KITKAT’s history.
“We are delighted to mark the launch of Australia’s first KITKAT CHOCOLATORY with such a unique collaboration,” she said.
“As people become more creative with what they eat, we are continually looking for ways to innovate and re-invent the traditional break.”
The new KITKAT CHOCOLATORY offers a premium chocolate experience where people purchase handcrafted chocolates and one-off flavour combinations. Using premium 100% sustainable UTZ Certified cocoa and an ever changing range of delicious ingredients, they can put a personal stamp on their favourite chocolate and create custom-made KITKAT bars.
Shangri-La Sydney Executive Pastry Chef, Anna, has also produced a series of indulgent limited edition flavours inspired by her native Melbourne that will be available in store.
Commenting on the collaboration, Anna Polyviou said, “As a massive fan of all-things-sweet, I’m so excited to be collaborating with KITKAT once again and working with the talented Dvate on the launch of the KITKAT CHOCOLATORY. I had the honour and creative freedom to come up with some wicked creations. Inspired by the streets of Melbourne, they combine amazing flavours and my signature graffiti to make them truly limited edition.”
The KITKAT CHOCOLATORY is now open at Melbourne Central, corner of La Trobe and Swanston Streets.
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