A wave of nostalgia has Aussies gripped with the launch of Milkybar MILO.
Australia’s number one* white choc brand Milkybar has announced its latest collaboration with taste icon MILO, as the two brands join forces to bring chocolate lovers nationwide a deliciously irresistible treat.
Milkybar MILO combines the creamy Milkybar that you know and love, now mixed with crispy choc-malt balls and delicious MILO powder.
Nestlé Head of Marketing Confectionery Melanie Chen said "We saw huge success with the launch of KitKat MILO last year and knew that we had another iconic combination we could bring to Australians with Milkybar MILO. The creamy, malty combination of these two power brands is so delicious."
When news of Milkybar MILO leaked, the anticipation from Australians in-the-know has been extremely positive. We can’t wait to see the reactions when they actually experience it!
Milkybar MILO will be available from early August in supermarkets and convenience retailers across Australia in two convenient formats, perfect for sharing: Milkybar MILO Block (160g, $5.50) and Milkybar MILO Bar (38g, $2.20).
*Nielsen Market Share Report 2023